Intention is desire without attachment to the outcome.
–Deepak Chopra
We’ve likely all worked for leaders who knew where they wanted to go (at least in their own minds), but were unable to communicate their intention, so they left us dazed and confused in their wake. And then there were the leaders who frustrated us to no end because they didn’t really know where they were going (but pretended they did) and fumbled their way along, which meant we fumbled our way along too.
The Chinese symbol for “intention” is composed of two distinct characters. The upper character means “present“ and the lower character means “heart.” Both qualities are needed to reach effortless intention.
Leaders have a responsibility to be clear about their intentions. If they don’t, they’ll never quite get where they want to go or they’ll find it’s a struggle every step of the way…. Marcus Buckingham, who spent two decades at Gallup studying top leaders in business, echoes this in his article the “Clear Leader” in Fast Company. Buckingham’s stance is, “If you do nothing else as a leader, be clear.” He also states (and this one’s a keeper), “Leaders can be wrong. They can’t be confusing.”
Effortless leaders are clear about what they want to create or cause; they hold that intention while knowing that they must be adaptable about how they get there; and they understand that being in relationship with others (whether they be staff, stakeholders or customers) is absolutely necessary to what they want to achieve.
These leaders not only know precisely what they want to cause or create, they also are motivated by something they care about. So many leaders seem only to care about earnings per share, maximizing shareholder value or reducing cost per unit. But earnings, shareholder value or cost per unit isn’t what they really care about even though it’s been drilled into them, and they’ve said it so much that they’ve actually started to buy it. What they care about is something much larger than that. It’s the thing that we all want to be a part of, the something that is bigger than we all are….
For some leaders, they discover what they really care about when their perception about an issue changes dramatically—it’s like a wake up call for them. For John Doerr of Kleiner Perkins, he had his own wake up call when his daughter, after watching Al Gore’s Inconvenient Truth, said, “Dad, your generation created this problem, and you’ve got to fix it.” That hit Doerr hard. So, motivated by his caring, he launched a Green Growth investment fund, which has invested over $500 million in new green technologies. Clearly Doerr’s intention was clear and his motivation was strong.
Without clarity of intention and caring motivation, leaders can’t effectively, let alone effortlessly, lead anything or anyone. So, if you, as a leader, don’t have that something—a mystery or a problem you need to solve for someone you care about—find one quickly.
Once you’re clear about what you care about and your intention, then and only then will you be ready to take the leadership stance everyone is waiting you to take. This is where effortless leadership all starts. Without a leadership stance, nothing else you do will have the same right impact. And you can forget about it being effortless.
Take time out of your busy day on your commute home, or whenever you have a chance to be alone and fully present, to reflect on what you truly care about and what you want to create or cause in your work. With your stance in hand, your ability to communicate your intention clearly to your staff and stakeholders will improve dramatically and so will your and their performance. And the added bonus is that you will find yourself caring even more about the right things….
What do you really care about? And how do you cause that to happen? I’d love to hear your success stories about how you’ve caused something you cared about to happen in your work because you’re intentions were clear.


